Category: Fun

Business, Fun

Lesbians Love Subarus (and why this matters)

Marketers know that lesbians prefer Subarus. From their scrappy advertisements with license plates subtly calling out Xenia the Warrior Princess to their more overt work sponsorship in “The L Word” lesbians love their Subarus. This is segmentation at it’s strangest: finding and marketing to a niche market to increase share. Lesbians are more the four …